The good behind the brief
Helping brands find their edge and use it to their competitive advantage.
Most brands don't fail because they lack talent or effort. They fail because they're stuck—drowning in noise, competing on price, and executing without clarity.
If you're tired of blending in and ready to break through, let's talk
Meet our founder
Rob Elder, Director of The Good Brief.
I've spent 20 years leading brand and marketing strategy for some of the world's most impactful companies—Nike, Cadbury, CUB, and Cotton On. I've led brand transformations, built creative platforms, and navigated the messy reality of taking strategy from theory to market.
Emerging brands need focused, strategic facilitation to develop creative platforms that drive lasting impact.
That's what The Good Brief does.
Contact us
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